September 26 2025,
Your Mercedes-Benz, Your Way: Exploring Purchasable Digital Extras
What if your vehicle could grow and adapt to your changing needs over time? The traditional approach to car ownership has always been static—you purchase a vehicle with a fixed set of features and capabilities that remain constant throughout your ownership. Mercedes-Benz has fundamentally changed this relationship through Digital Extras, allowing Canadian owners to customize and enhance their vehicles long after leaving the dealership. This innovative concept transforms your Mercedes-Benz into a digital platform that evolves with your...
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